LeadingAhead Energy
SEOASIS delivered an in-depth Marketing Strategy
The report was sectioned into Company Strategy, Marketing Goals, Marketing Mix, Brand Audit, Buyer Personas (US & Canada), SEO Audit, Keyword Research & Competitor Analysis

Background
Since their inception in 2017, LeadingAhead Energy has successfully grown to a multi-million-dollar business designing and delivering EV charging solutions for Asset Managers, Developers, First Nations & Fleets across North America. As well as continuing to drive revenue through direct sales & networking events, LeadingAhead Energy were interested to explore how Digital Marketing could contribute to future growth.

The Challenge
The company president felt the current messaging and GTM positioning no longer represented the position the company was in or indeed where he wanted to take it. The management team recognized there was areas for improvement across various elements of their Sales & Marketing functions. They were seeking an independent, external perspective to realign their business strategy and enhance their Marketing approach.
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The Approach
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Seoasis met with LAE to nail-down the detailed elements of the marketing strategy agreeing outputs for each chapter
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Worked with Management team to define and document 3-year company growth strategy using strategic planning tools
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Provided sales trend analysis (2021-2023) with visualizations, highlighting changes across clients, sectors & locations
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Interviewed Management team & marketing stakeholders to understand & document their current approach to marketing, discover previous marketing successes & establish marketing goals and objectives for the firm
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The Results
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The client received a marketing strategy report covering the outputs agreed & actionable recommendations to close the gaps identified.
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Recommendations spanned Sales Process, Brand/messaging Improvement, Marketing Channel selection, the Website & SEO
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Recommendations across SEO included:
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Technical SEO issues: We helped the client improve their digital posture by highlighting and subsequently fixing multiple technical SEO errors
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Local SEO: Verified ownership of their website by connecting Google Search Console. Set up the Google My business profile & Bing Places profile and advised on how to manage them accordingly
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On-Site SEO: Provided industry keyword research and competitor keyword gap analysis giving LeadingAhead Energy insight into user search behavior in the US & Canada for EV charging solutions
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Improved off-site SEO: by broadening brand exposure across a list of sites suggested in the report, including guest blogs, Local Press, Use of Video and third-party sites. Also by disavowing spammy/toxic backlinks identified.
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Seoasis transformed the Buyer Personas outlined in the report into a targeted 18-month sales strategy for LAE's team. This comprehensive plan focused on two key areas: Canadian Expansion and U.S. Expansion, providing specific organizations to approach in each market